kleertjes .

commercial .

fabulous photography for kleertjes.com .

Kleertjes.com is one of the largest online shops in the Netherlands for designer clothing and shoes for babies and children. MOHR arranges the entire photography process for Kleertjes.com: from concept to implementation.

conceptually strong .

Based on the collection of Kleertjes.com, we often come up with three main themes per season that serve as a recurrent topic for the shoot, such as submarine, milkshake motel and key west. We build a recognisable Kleertjes.com DNA by using abstract props and décors, constructed of foam and wood. The wooden letter K is a textbook example. This has been developed by us and reinforces the identity of Kleertjes.com in their photography.

models wanted .

The search for enthusiastic children models is completed successfully by placing an invitation on the MOHR Facebook page. The children are reimbursed in the form of a voucher which they can spend at Kleertjes.com. Meanwhile, we have built up a large and diverse database of children who are fun to work with and who enjoy having their picture taken.

shoot, shoot, shoot !

When doing a photo shoot for Kleertjes.com, a strictly scheduled scenario is a must. Within the 8-hour time frame, we take a lot of pictures. Stronger still, we are known to churn out 120 unique images a day.

smart décor .

Based on the concept, our in-house décor builders and stylists will start developing the décor and props (attributes). Do you need a gigantic shark? Our art-director will rough out the shark, print it and finalise it on foam.