Kleertjes.com is one of the largest online shops in the Netherlands for designer clothing and shoes for babies and children. MOHR arranges the entire photography process for Kleertjes.com: from concept to implementation.
Based on the collection of Kleertjes.com, we often come up with three main themes per season that serve as a recurrent topic for the shoot, such as submarine, milkshake motel and key west. We build a recognisable Kleertjes.com DNA by using abstract props and décors, constructed of foam and wood. The wooden letter K is a textbook example. This has been developed by us and reinforces the identity of Kleertjes.com in their photography.
The search for enthusiastic children models is completed successfully by placing an invitation on the MOHR Facebook page. The children are reimbursed in the form of a voucher which they can spend at Kleertjes.com. Meanwhile, we have built up a large and diverse database of children who are fun to work with and who enjoy having their picture taken.
When doing a photo shoot for Kleertjes.com, a strictly scheduled scenario is a must. Within the 8-hour time frame, we take a lot of pictures. Stronger still, we are known to churn out 120 unique images a day.
Based on the concept, our in-house décor builders and stylists will start developing the décor and props (attributes). Do you need a gigantic shark? Our art-director will rough out the shark, print it and finalise it on foam.