MOHR thought up the concept for the layout and the design for the Beaumont look book. We opted to give story-telling a major role in order to raise the perception of the coat brand. We also translated this through to the layout, thereby further emphasising the Beaumont DNA. Our art director achieved this by using repetitive typography in every introduction of a theme collection, the use of colour sections and a repetitive rhythm in the thematic design. The addition of a number of behind-the-scene pictures provides the look book with a more personalised character. In addition to concept development and print management for the look book, MOHR also arranged for the POS material format for the various fashion fairs Beaumont attended.