MOHR took care of the design concept, stills photography and layout for the lookbook Spring/Summer ’18 edition. Jac Hensen is a characteristic family business that specializes in men’s fashion, a company with a no-nonsense mentality. For this particular project, we added some subtle novelties to the corporate identity, lifting the brand experience to an even higher level.
Finding the right balance in both visual and informative communication is vital in that respect. Apart from this balance, both aspects have to remain attractive, making reading at looking at them a pleasant experience. If that is the case, text and image can enhance each other, something we certainly managed to do for Jac Hensen.