its a wrap .

The words IT’S A WRAP have a double meaning to us. On the one hand, it’s a term we use when we finish a shoot, but taken quite literally, it means wrapping paper. Those two meanings gave us the idea for a shoot that reflects a Christmas atmosphere: warm, wintry and a healthy struggle with presents and torn wrapping paper. We used the images to create a pattern and printed this on wrapping paper, and hey presto, gift wrapping paper!