kleertjes.com is one of the largest online shops in the Netherlands for designer clothing and shoes for babies and children. MOHR arranges the entire photography process for kleertjes.com: from concept to implementation.
Based on the collection of kleertjes.com, we often come up with three main themes per season that serve as a recurrent topic for the shoot, such as submarine, milkshake motel and key west. We build a recognisable kleertjes.com DNA by using abstract props and décors, constructed of foam and wood. The wooden letter K is a textbook example. This has been developed by us and reinforces the identity of kleertjes.com in their photography.